Sunita was Head of Design at Argos for 9 years. This recent family of home brochures designed and art-directed by her team, changed customers perceptions of Furniture and Homeware at Argos, and delivered significant year on year sales increases.
Sunita was Head of Design at Argos for 9 years. She developed the creative strategy for all publications, overseeing the design, photography and production of 18 main catalogues, 9 gift guides, and hundreds of different brochures and flyers.
Sunita worked in the in-house design team at Boots many years ago. This is one of her favourite design projects. Her concept presents both the health and beauty aspects of Boots to a new Dutch audience. It was entered for the Design Effectiveness awards for generating high footfall into the new store.
For Jacqui Konkol we created a complete brand that portrays a fun image that distinguishes her from her competitors. The result is visible across a variety of media including, a responsive website, Facebook graphics, t-shirts and stationery.
Ford Retail asked SSHY to design a digital and printed brochure to promote their new Fleet Car Support service to SMEs. They had draft content, but needed an overall concept to market the service.
Everyone knows about Ford’s expertise and heritage, so they needed to show they could provide a tailored solution.
We felt Ford needed to show potential customers that they really understood the SME business owner and the issues faced every day.
Our approach used a low-fi photography style, with a concept that showed the SME business owner is never stops thinking about the fleet.
We created a digital brochure for use on tablets as well as a traditional printed brochure.
Sunita led her Creative Team at Argos to design, photograph and artwork an inspiring recipe book to raise money for the Teenage Cancer Trust. The book has raised £10k, and can be bought in selected Homebase stores.
Designing corporate literature allows us to do what we do best. This is an Annual report that we designed for The Marine Technology Directorate in 1992. It’s design is timeless with all content, including info-graphics beautifully balanced on the horizon, as if reflected in water.
All information designers admire Dorling Kindersley, who understood exactly how to design for both children and adults. Simon was a designer for a number of major book titles that are still in print today, before moving on to multi-media CD-roms, in the days before the internet.