Featured Projects

Argos PR Christmas Gift Guide 2015

SSHY Creative is a family business The fantastic aurora borealis imagery used throughout this publication was created by our son Henry Yeomans who is gradually getting more involved in the business.

Argos Home Catalogues

Sunita was Head of Design at Argos for 9 years. This recent family of home brochures designed and art-directed by her team, changed customers perceptions of Furniture and Homeware at Argos, and delivered significant year on year sales increases.

After Eight Stint

Our portfolio wouldn’t be complete without our first poster project from 1991, designed, presented and produced for the princely sum of £50. Illustration by Simon and artwork by Sunita, all produced with glue and scissors or should we say Cow Gum and 10A scalpels.

Argos Celebrating Success

Our brief was to create a presentation to celebrate the achievements of the Argos marketing team. So just for fun, we created a Bob Dylan spoof video.

We commissioned a songwriter to turn our post-it-note ‘key messages’ into a proper song with new music (so we didn’t infringe copyright). We replaced the cardboard from the original video with an ipad, but retained the handwriting as we love hand-crafted typography. We filmed outside a store which created an urban scene that was a nod to the original.

On the day, our film received a standing ovation. No death by powerpoint here. We can’t show the final film as it shows confidential stuff. Ho hum.

Community Flood Plan

The Greater London Authority and Environment Agency are running four pilot schemes in London to support businesses in high flood risk areas. We designed, branded and wrote the campaign, including the motto ‘make your flood plan before it floods’, described by the Environment Agency as “very true and very wise”.

Noa Noa Advertising 

Noa Noa is a premuim Danish fashion brand with 23 stores in beautiful locations around the UK. We design the local marketing to an audience of 20,000 for Noa Noa in Olney.

Argos Publications

Sunita was Head of Design at Argos for 9 years. She developed the creative strategy for all publications, overseeing the design, photography and production of 18 main catalogues, 9 gift guides, and hundreds of different brochures and flyers.

Community Flood Plan

The Greater London Authority and Environment Agency are running four pilot schemes in London to support businesses in high flood risk areas. We designed, branded and wrote the campaign, including the motto ‘make your flood plan before it floods’, described by the Environment Agency as “very true and very wise”.

Argos motivational film

We made this film for an Argos head office conference. The project was to brief, motivate and inspire the marketing team on the new Argos strategy. We edited and wrote the content from lengthy strategy papers, ensuring each statement could be easily read and remembered. We then chose a big, powerful soundtrack, synching each frame perfectly for maximum impact on the day. Unfortunately, we can’t show you the final film as it’s top secret.

Boots Dutch Health & Beauty Brochure

Sunita worked in the in-house design team at Boots many years ago. This is one of her favourite design projects. Her concept presents both the health and beauty aspects of Boots to a new Dutch audience. It was entered for the Design Effectiveness awards for generating high footfall into the new store.