SSHY Creative is a family business The fantastic aurora borealis imagery used throughout this publication was created by our son Henry Yeomans who is gradually getting more involved in the business.
Sunita was Head of Design at Argos for 9 years. This recent family of home brochures designed and art-directed by her team, changed customers perceptions of Furniture and Homeware at Argos, and delivered significant year on year sales increases.
Sunita was Head of Design at Argos for 9 years. She developed the creative strategy for all publications, overseeing the design, photography and production of 18 main catalogues, 9 gift guides, and hundreds of different brochures and flyers.
Sunita worked in the in-house design team at Boots many years ago. This is one of her favourite design projects. Her concept presents both the health and beauty aspects of Boots to a new Dutch audience. It was entered for the Design Effectiveness awards for generating high footfall into the new store.
Ford Retail asked SSHY to design a digital and printed brochure to promote their new Fleet Car Support service to SMEs. They had draft content, but needed an overall concept to market the service.
Everyone knows about Ford’s expertise and heritage, so they needed to show they could provide a tailored solution.
We felt Ford needed to show potential customers that they really understood the SME business owner and the issues faced every day.
Our approach used a low-fi photography style, with a concept that showed the SME business owner is never stops thinking about the fleet.
We created a digital brochure for use on tablets as well as a traditional printed brochure.