Ford SME brochure
Ford Retail asked SSHY to design a digital and printed brochure to promote their new Fleet Car Support service to SMEs. They had draft content, but needed an overall concept to market the service.
Everyone knows about Ford’s expertise and heritage, so they needed to show they could provide a tailored solution.
We felt Ford needed to show potential customers that they really understood the SME business owner and the issues faced every day.
Our approach used a low-fi photography style, with a concept that showed the SME business owner is never stops thinking about the fleet.
We created a digital brochure for use on tablets as well as a traditional printed brochure.