Our delightful naming and branding project for a London-vibe coffee & cake shop outside London.
OSO is inspired from the Italian generoso and delizioso.
The logo evokes the flow of conversation between 2 friends drinking coffee, and also a swirl of cream on a cake.
When Argos were investigating launching a new entry price point technology brand, we were asked to develop names ideas. Here are 5 of 37 that we proposed. We came up with our ideas whilst people watching around the country; mainly at a service station on the A1 in the north. Argos called their tablet MyTablet.